LEADERSHIP & DEVELOPMENT
INSIGHTS & ANALYSIS
IMPLEMENTING OPERATIONAL EFFICIENCIES TO MAXIMIZE ROI
IDENTIFYING TECHNOLOGY GAPS & OPPORTUNITIES
CRAFT BEER AND FIRE PITS
MOTHERHOOD & SISTERHOOD
LIVE MUSIC OF ANY KIND
SKIING AND BOATING
Partner, Head of Client Success
PAST WORK EXPERIENCE
ENGAGEMENT DIRECTOR | MindMax
September 2016 - October 2020
Led strategy and execution for various higher education clients in digital marketing and enrollment focusing on conversion optimization. Identified client’s business needs and worked with various teams to identify solutions to improve processes, create a more cohesive strategy, optimized conversion, increased leads, and improved revenue opportunity.
Built genuine, effective, and impactful relationships with higher education executives and leaders by providing guidance in marketing and enrollment technology. Responsible for driving effective communication and improved results between the marketing and enrollment teams.
Experience supporting and providing optimal strategy for various clients including large public universities and smaller private colleges.
REGIONAL ENROLLMENT DIRECTOR | Lincoln Educational
June 2015 - August 2016
Lead role in managing regional admissions staff for 3 campuses - including student recruitment, student retention, and administrative personnel. Launched and trained all admissions personnel in new CRM implementation using Salesforce to increase efficiency, and improve conversions through effective customer service. Lead all forecast planning from staffing, enrollment, revenue, local marketing, and operational costs.
CAMPUS DIRECTOR | Lincoln Educational
October 2010 - June 2015
Management of all campus operations including: Academics, Admissions, Career Services, Financial Aid, Business Office, Facilities and Marketing and most importantly student satisfaction and retention. Managed 40+ faculty and staff to an increase in student satisfaction rates for 4+ consecutive years and improved retention over 15% YOY. Successfully launched and transitioned over 500+ students enrolled in an on campus program to a hybrid online learning model.