SOCIAL MEDIA STRATEGY
GOOGLE DATA STUDIO
FLYING OVER BURLINGTON
Digital Marketing Specialist
PAST WORK EXPERIENCE
MARKETING ASSISTANT | University of Vermont CDE
Oct 2016 - May 2020
Developed and managed the social editorial calendar for flagship programs to ensure alignment with audience interests. Scheduled Facebook and Twitter posts using HubSpot on a frequent basis to increase engagement metrics. Visualized, edited, and assembled raw video footage to create informational videos promoting various programs to targeted audiences.
DIGITAL MARKETING INTERN | SiriusXM
June 2018 - August 2018
Analyzed display advertisement data and developed plans to increase click through and conversion rates. Identified social marketing goals by meeting with partner agencies, ultimately delivering recommendations to leadership for enhancing engagement through display, search, and Facebook ads. Coordinated improvements to campaign videos and email copy, submitted requests for unique creative.
COMMUNICATIONS INTERN | Washington Spirit NWSL
July 2016 - October 2016
Managed game-day media relations including communicating live game statistics to national television announcers and assisting press members with facilities and equipment. Oversaw public engagement through regular content creation on team website, Facebook, and Twitter.
ADMINISTRATIVE INTERN | Brit-Am Soccer Academy
August 2015 - June 2016
Spearheaded initial social media strategy by researching target market to pinpoint online growth areas. Organized and uploaded lesson plans into company database for coaches to reference and utilize. Coordinated and oversaw distribution of all team equipment orders for the season. Executed administrative duties including systematizing the customer database, answering phones, and emailing clients.