SEARCH ENGINE MARKETING
PAID SOCIAL STRATEGY
SEARCH ENGINE OPTIMIZATION
TEA & COFFEE
THE LAKE & THE OCEAN
Digital Analytics Manager
PAST WORK EXPERIENCE
DIGITAL MARKETING MANAGER | American Meadows
July 2019 - May 2020
Managed SEM and SEO efforts, including keyword research, analysis, and implementation into content and other aspects of websites. Analyzed and optimized paid social media campaigns in several platforms. Managed, optimized and reported on KPI's for all digital marketing programs across all channels and device types and presented data during weekly company meetings.
SEM SPECIALIST | iMarket Solutions
July 2017 - March 2019
Proposed new SEM strategies, oversaw implementation, and provided in-depth analysis/reporting. Managed $2M+ in client spend. Achieved a 103% increase in Click-Through-Rate, 130% increase in conversion rate, and 77% decrease in Cost-per-Lead by creating and optimizing search, display and remarketing campaigns. Presented during intra- and inter-departmental meetings on topics ranging from platform changes and new advertising features, to landing page optimization, best practices, and new strategies.
MARKETING & COMMUNICATIONS COORDINATOR | IMF Labs & TSP Departments at the University of Vermont
January 2017 - July 2017
Implemented marketing strategies through a variety of channels such as social media, emails, paid search, blog posts, webinars, and content creation. Using Google Analytics and customized approaches, collected, analyzed and reported on marketing and advertising campaigns. Researched competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising strategies. Produced additional marketing communications materials (e.g. flyers, brochures and exhibition-related projects)
INBOUND MARKETING INTERN | New Breed Marketing
August 2016 - January 2017
Provided recommendations based on marketing analytics and inbound assessments to address key business and marketing challenges. Developed inbound performance reports to analyze and monitor inbound strategy effectiveness. Managed and built email lists and campaigns, e.g. design of templates, calls-to-action, and content used in email sends. Found new approaches to nurturing leads including leveraging events and email, social media, and blogging channels.