Director of Paid Media
PAST WORK EXPERIENCE
PAID SEARCH SPECIALIST | KSV
January 2017 - August 2019
Strategized and developed effective CPC campaigns across the agency's client set based on market and industry research, keyword research, and business goals. Built, managed and optimized all paid search and Google display campaigns, ensuring industry best practices. Measured campaign performances against client KPIs while integrating contextual indicators to create meaningful and actionable reports.
DIGITAL ADVERTISING STRATEGY
PAID SOCIAL STRATEGY
FLOWER GROWING & ARRANGEMENT
SEARCH ENGINE MARKETING MANAGER | Champlain College
November 2016 - January 2017
Planned, executed and achieved continuous improvement across paid search campaigns, search engine optimization (SEO), and landing page conversion rate optimization (CRO). Tracked and improved organic SEO and KPIs through a combination of Google Analytics reports, Google Search Console, and CRM reports. Used data to drive strategic decisions for improving web content, digital ad content, and allocation of ad budget.
SENIOR MARKETING COORDINATOR | Champlain College
August 2015 - November 2016
Coordinated, tracked and assisted with the implementation of marketing and cultivation campaigns to increase brand awareness and lead generation, maximize funnel yield, and drive new program enrollments. Developed direct email marketing campaigns to lead gen pipeline and analyzed results for continuous improvement and best practices. Redesigned, developed, and updated website content in the CMS (Ingeniux) to enhance user experience and improve conversion rate optimization
ASSOCIATE MARKETING COORDINATOR | Marchex
April 2014 - May 2015
Promoted brand awareness through email, social media, print, and blog content to drive leads to the web marketplace and increase domain name sales.