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Bringing it Full Circle

Updated: Jan 11

With the desire to elevate Pivot’s branding, creative, user experience and market research capabilities, we find ourselves coming full circle as we welcome Becky Colley to the team.

As Pivot Marketing continues its upward trajectory of growth and expansion over the past three years, both in terms of our talented team and the diverse array of services we offer, we find ourselves at a pivotal moment. The need to elevate our branding, creative, user experience, and market research capabilities has become increasingly apparent. It's during these transformative times that we're thrilled to welcome Becky Colley to our leadership team. In a wonderful twist of fate, Becky has collaborated with several Pivot team members in the past, making her arrival feel like a culmination of a journey coming full circle. We can't help but think that with Becky on board, our dream team is now more complete than ever.

Becky Colley, our new VP of Brand Strategy, is a seasoned professional with a unique skill set that perfectly aligns with our vision for the future. At her core, Becky describes herself as a translator—someone who excels at breaking down complex ideas, research, systems, and strategies into user-focused content and campaigns. Her expertise spans strategy, research, branding, design, UX, and communication, with a proven track record of success in C-Suite communications, tackling complex user experience challenges, and orchestrating large-scale corporate event design and production.

Before joining Pivot Marketing in March of 2023, Becky served as the Director of Marketing & UX Strategy at Champlain College, bringing her wealth of experience to bear on shaping innovative marketing strategies. Prior to that, she honed her skills as a Senior Graphic Designer at Saint Michael's College and amassed a diverse portfolio of consulting roles, collaborating with global brands such as Humana, Yale University, Chanel, Pernod Ricard, and more. Her breadth of experience uniquely positions her to contribute to our ongoing success and evolution.

Beyond the professional realm, Becky finds joy in spending time with her family. Hiking adventures with her husband and two daughters provide a perfect balance to her busy schedule. In her downtime, you might catch Becky designing intricate cakes, perfecting her watercolor painting skills, or crafting new and exciting farm-to-table meals.

As we've embarked on this new chapter with Becky as an integral part of our team, we're excited about the possibilities that lie ahead. With her expertise and passion, we're confident that Pivot Marketing will continue to flourish, setting new standards in the industry. Join us in extending a warm welcome to Becky Colley, the latest addition to our leadership dream team!

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