LEADERSHIP & DEVELOPMENT
INSIGHTS & ANALYSIS
KITCHEN DANCE PARTIES
GAS STATION SNACKS
WALKING VS DRIVING
Rebecca (Becca) Corneau
Owner, Head of Digital Strategy
PAST WORK EXPERIENCE
DIRECTOR OF DIGITAL MARKETING | Ursa Major Skincare
July 2017 - March 2019
Drove overall digital marketing strategy and implementation to meet aggressive goals for the company’s D2C channel, with a focus on increasing web revenue, new customer acquisition and retention resulting in 40% revenue growth YoY. Additionally, led marketing and advertising strategy for the Amazon channel resulting in 140% increase in revenue YoY.
MARKETING DIRECTOR | MIndMax
November 2016 - June 2017
Lead role in driving higher education clients’ marketing strategies, developed marketing plans and budgets across 40+ programs, executed and reported on marketing initiatives, and managed 4-person marketing team plus marketing vendors, resulting in significant growth in both student enrollment and client revenue.
DIRECTOR OF MARKETING | Champlain College Online
July 2016 - October 2016
Responsible for developing and driving the strategy, tactics and overseeing the execution of performance-driven multi-channel marketing (e.g., digital display ads, print, social, open houses, etc.) for online degree programs and certificates offered to adult, online learners.
SENIOR MARKETING MANAGER | Champlain College Online
January 2015 - June 2016
Responsible for planning, developing, implementing, and managing effective marketing and cultivation strategies for promoting online certificate, bachelor’s, and master’s programs with the goal of driving enrollments.