About Becca

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Primary Skills

  • DIGITAL STRATEGY

  • LEADERSHIP & DEVELOPMENT

  • INTEGRATED MARKETING

  • INSIGHTS & ANALYSIS

  • CONVERSION OPTIMIZATION

Favorites

  • MOM LIFE

  • KITCHEN DANCE PARTIES

  • GAS STATION SNACKS

  • WALKING VS DRIVING

  • MURDER PODCASTS

Rebecca (Becca) Corneau
Owner, Head of Digital Strategy 

PAST WORK EXPERIENCE

DIRECTOR OF DIGITAL MARKETING | Ursa Major Skincare

July 2017 - March 2019

Drove overall digital marketing strategy and implementation to meet aggressive goals for the company’s D2C channel, with a focus on increasing web revenue, new customer acquisition and retention resulting in 40% revenue growth YoY. Additionally, led marketing and advertising strategy for the Amazon channel resulting in 140% increase in revenue YoY.

MARKETING DIRECTOR | MIndMax
November 2016 - June 2017

Lead role in driving higher education clients’ marketing strategies, developed marketing plans and budgets across 40+ programs, executed and reported on marketing initiatives, and managed 4-person marketing team plus marketing vendors, resulting in significant growth in both student enrollment and client revenue.​

DIRECTOR OF MARKETING | Champlain College Online 
July 2016 - October 2016

Responsible for developing and driving the strategy, tactics and overseeing the execution of performance-driven multi-channel marketing (e.g., digital display ads, print, social, open houses, etc.) for online degree programs and certificates offered to adult, online learners.​

SENIOR MARKETING MANAGER | Champlain College Online 
January 2015 - June 2016

Responsible for planning, developing, implementing, and managing effective marketing and cultivation strategies for promoting online certificate, bachelor’s, and master’s programs with the goal of driving enrollments.