About Sonja
Primary Skills
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MEDIA PLANNING & BUYING
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BUDGET MANAGEMENT & RECONCILIATION
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ATTENTION TO DETAIL
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ANALYZING & IMPLEMENTING PROCESSES
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COMMUNICATION
Favorites
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DESIGNING GEMSTONE JEWELRY
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FAMILY HOCKEY RIVALRY NIGHTS
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ZENTANGLE SKETCHING
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DOG MOMMING
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SWIMMING LAPS
Sonja Guskea
Operations Manager
PAST WORK EXPERIENCE
CONNECTIONS MANAGER | Guru Media Solutions
September 2019 - January 2022
Strategized, planned, executed, and maintained media buys for CPG and non-profit clients. Negotiated rates and built media partner relationships while monitoring campaign performance and optimizing accordingly. Gathered campaign performance data and crafted insights for monthly reports for client presentations. Managed and monitored media spend and billing against client budgets. Reconciled media plans and invoices to maintain accuracy. Assisted with researching and on-boarding a new agency software system to create agency efficiencies.
INTERIM MARKETING & OPERATIONS ASSOCIATE | Vermont Flight Academy
April 2019 - September 2019
Researched potential advertising opportunities and channels in order to bring in new students. Assisted the maintenance team with placing parts orders and setting up purchase orders. Implemented new maintenance inventory tracking and invoicing processes. Assisted the Executive Director, Office Manager, and Maintenance Manager as needed.
SENIOR CONNECTIONS BUYER | KSV
June 2013 - April 2019
Planned, negotiated, executed, and maintained media buys for clients including digital, print, radio, out of home, and television channels. Oversaw strategic planning and buying of a regional utility client’s residential campaign efforts. Monitored campaign and media partner performance and optimized accordingly based on reporting results. Managed, monitored, and billed media activity against multiple client budgets up to $5M annually. Partnered with data and analytics team to gather data and craft insights for client reports. Reconciled media orders, plans, and invoices for accuracy.
CONNECTIONS MEDIA COORDINATOR | KSV
January 2012 - June 2013
Planned, negotiated, executed, and maintained media buys for clients including digital, print, radio, out of home, and television channels. Oversaw strategic planning and buying of a regional utility client’s residential campaign efforts. Monitored campaign and media partner performance and optimized accordingly based on reporting results. Managed, monitored, and billed media activity against multiple client budgets up to $5M annually. Partnered with data and analytics team to gather data and craft insights for client reports. Reconciled media orders, plans, and invoices for accuracy.
