PAID SEARCH CAMPAIGNS
BAKED MAC & CHEESE, CANDIED YAMS
Anthony (Ant) Hylton
Jr Digital Marketing Associate
PAST WORK EXPERIENCE
JR DIGITAL MARKETING ASSOCIATE | Pivot Marketing
February 2023 - Present
Executed in-depth keyword research across a variety of programs, optimizing paid search advertising campaigns and enhancing SEO performance. Restructured Google Ads campaigns based on Google Ads best practices to improve metrics such as click-thru rates, cost per conversion, and conversion rate. Performed thorough SEO audits for various clients, delivering critical insights and actionable recommendations to enhance their digital visibility and drive organic traffic growth.
MARKETING, ECOMMERCE & FINANCE INTERN | New Chapter
June 2021 - August 2022
Analyzed ads performance data to come up with optimizations to meet business goals. Led SEM budget management to ensure campaigns were pacing to spend in full. Crafted ad copy based on landing page content for both Google responsive search ads and Facebook ads to improve CTR. Analyzed competitor marketing strategies and identified strengths and weaknesses. Made suggestions to improve marketing strategy based on findings. Performed internal audit of customer accounts and informed customers about invoice discrepancies. Compiled Amazon monthly subscription data to evaluate performance.
SEO/DIGITAL MARKETING COACH | Easy Event Planning
June 2021 - June 2022
Shared knowledge on digital marketing through SEO, blog articles, graphic design, and social media. Wrote engaging online content (including blog articles and directories) for Easy Event Planning’s website while maintaining style, voice and branding to support company identity. Implemented a comprehensive social media market research strategy, which significantly enhanced EEP's digital visibility and expanded the reach of its content.