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Careers at Pivot Marketing

People love working here.

Pivot Marketing is a full-funnel digital marketing services agency providing integrated digital marketing and customer support for clients across a variety of industries including higher ed, e-commerce, and technology. We pride ourselves on being a true partner to our clients, and like to see ourselves as an extension of their team rather than an outside agency. We are Burlington-based, with a Boston location, and work with both local, Vermont and Boston clients as well as with clients throughout the US. We are fiercely passionate and fiercely motivated digital marketers who believe in work-life integration. We take our work and our careers seriously, while maintaining a family-first approach.

All of our positions can be remote or hybrid with dedicated workspace available for employees in the Burlington, Vermont and Boston, MA areas. Generous benefits include employer-sponsored healthcare, PTO, sick time, and paid holidays, options for dental, vision and supplemental, employer-sponsored short-term disability and life insurance, and 401k with employer match.

Explore our open roles below or submit your resume to be considered for future openings.

Digital Campaign Manager

Digital Marketing Associate

Enrollment Support Associate

Digital Campaign Manager

Who We’re Looking For...
Pivot Marketing is searching for a Digital Campaign Manager who shares our passion for results and embodies our core values in every aspect of their work. You’ll be a key player in managing and optimizing our clients’ digital marketing campaigns, with a special focus on performance across Meta, Google Ads, and other paid media platforms. Your role will be critical in maintaining quality control, ensuring campaign performance, and driving client success.

Does This Sound Like You?
You’re a data-driven digital marketer who loves diving into analytics, optimizing campaigns, and finding creative solutions to complex challenges. You’re well-versed in Meta and Google Ads, and if you have experience with platforms like Snapchat, Spotify, TikTok, and Amazon DSP, that’s even better. You’re someone who values curiosity, realness, and joy in your work, and you’re eager to bring a collaborative, client-focused approach to everything you do. We’re looking for someone who’s not only skilled in managing campaigns but also thrives in an environment that values human connection and integrity.

Key Responsibilities

Campaign Management: Lead the execution and optimization of paid search and paid social campaigns, staying on top of platform updates and emerging trends
Quality Control & Optimization: Drive quality control efforts, identifying in-platform opportunities to optimize campaigns for better performance and ROI
Data-Driven Strategy: Conduct keyword research, audience segmentation, and ad copywriting to build campaigns that meet and exceed client goals.
Performance Monitoring & Reporting: Analyze campaign performance and provide actionable insights to both internal teams and clients for continuous improvement
Budget Management: Manage and optimize client budgets, ensuring spend is aligned with client objectives and industry benchmarks.
Collaboration & Teamwork: Work cross-functionally with internal teams and clients to ensure smooth campaign execution and alignment with broader strategies.
Team Leadership: Mentor and manage junior team members, guiding them to success while staying on track with project deadlines.

Requirements

5+ years of experience managing paid search and paid social campaigns, with expertise in Meta and Google Ads.
Experience with Snapchat, Spotify, TikTok, and Amazon DSP is highly preferred
Strong analytical skills with the ability to translate complex data into actionable insights.
Excellent communication skills, both written and verbal, with experience in client-facing presentations
Proven ability to manage multiple projects, teams, and deadlines in a dynamic environment.
Demonstrated ability to uphold and promote Pivot’s core values—curiosity, realness, integration, approachability, and joy—in your work with clients and colleagues.
A passion for continuous learning, digital marketing trends, and innovative strategies.

Interested in applying? Please submit your resume and a cover letter. As part of your cover letter, please choose one of Pivot Marketing’s core values listed above, and speak to what this value means to you. Your complete application materials should be sent to info@pivotmarketingvt.com.

Digital Marketing Associate

Who We’re Looking For...

Pivot Marketing is looking for a digital marketing rockstar-in-the-making. As a Digital Marketing Associate, you’ll work closely with the Pivot Media team to leverage digital marketing best practices across clients and across digital channels, including, but not limited to, paid search, paid social, search engine optimization, email marketing, website optimizations and more. You’ll also have a hand in helping to grow Pivot Marketing through social media management, blog writing, and website management.

Does This Sound Like You?

Our ideal candidate is passionate, dynamic and eager. We need someone who is versatile enough to see the big picture, but is also eager to dive headfirst into the details with us. Our dream Digital Marketing Associate will have a solid understanding of digital marketing strategies and a familiarity with digital platforms, but is also willing to learn. As a Digital Marketing Associate, your primary responsibility will be to develop and execute on digital marketing campaigns across various platforms, including Facebook/Meta, Google Ads, LinkedIn, Snapchat, and TikTok. You will analyze campaign performance metrics, drawing actionable insights to optimize ad performance and maximize ROI. Conducting thorough keyword research for both paid search campaigns and SEO initiatives will be essential to drive targeted traffic and improve search rankings. Additionally, you will participate in SEO audits, providing valuable insights and recommendations to clients for enhanced search visibility. Building and refining audience segments within paid social platforms will be crucial to enhancing targeting and reach, while crafting compelling ad messaging for paid search and social campaigns will be necessary to resonate with target audiences and drive engagement. Leveraging data to measure the impact of various ad creative formats and messaging strategies, along with utilizing Google Analytics (GA4) to track and analyze website traffic and user behavior, will be key components of your role. Perhaps most importantly, we are looking for someone who is intrinsically motivated, has a strong work ethic, and is able to demonstrate an ability to manage priorities and meet deadlines.

Requirements

1-3 years of relevant work experience, courses or internships
Bachelor’s degree (ideally in marketing, communication or business)
Highly organized and extremely detail oriented
Desire to learn the ins and outs of digital marketing platforms including:
Google Ads
Google Analytics (GA4)
Meta Ads Manager
LinkedIn Advertising
Ability to think analytically and come up with “out of the box” solutions
Strong analytical skills with a goal-oriented attitude
Willingness to learn
Stay current with emerging and changing digital marketing trends
Alignment to Pivot Marketing's core values of Approachability, Joy, Curiosity, Realness and Integration
Be genuine, honest, friendly and have a great sense of humor

Enrollment Support Associate

Who We’re Looking For...

Pivot Marketing is looking for an ultra-organized communication superstar. As a Enrollment Support Associate, you’ll work closely with both the Pivot client support team and digital marketing team to provide customer outreach, client support, and stay on top of critical day-to-day client communication. In this entry-level role, you will serve as both a valuable member of the Pivot team and also as an extension of our client staff. This role is responsible for fielding inquiries, supporting our clients’ students through the application processes while providing accurate information and escalating as needed to senior staff. The Enrollment Support Associate will assist with various Pivot clients in higher education, from undergraduate students to doctoral candidates. You’ll also have a hand in helping to grow Pivot Marketing as well as our clients' customers through outbound phone calls, live chat, and email support. A portion of this role will also be centered on enrollment and retention projects that are key to helping our clients thrive.

Does This Sound Like You?

Our ideal candidate can talk to anyone about just about anything- from artisan cheese to college applications to craft beer to graduate school. We need a people-person who loves assisting students with their questions, while keeping up with our diverse portfolio of clients and degrees. This rockstar will also need to shift quickly between tasks, as they will be doing both direct customer service and mission-critical supportive projects. Our dream Enrollment Support Associate will have an interest in learning customer support best practices and a familiarity with (or an interest to learn) outbound call center platforms (preferably Salesforce and Live Chat). If you enjoy helping others in a customer service or sales role, love a variety of special projects to keep things interesting, and are jazzed about multi-tasking communication (texting, emailing, and calling at the same time are not foreign to you)— you might just be the one we’re looking for. We’ll be looking for someone who is intrinsically motivated, has a strong work ethic, and is able to demonstrate an ability to manage priorities and meet deadlines. Most importantly, though, we want our new team members to work with integrity, be genuine and friendly, and have a great sense of humor.

Requirements

1+ years of relevant work experience potentially in customer service, executive assistant, admissions, advising, live chat, or sales
Highly organized and extremely detail oriented
Experienced outbound phone skills and objection handling preferred
Excellent written and verbal communication skills
Experience working with call center or CRM technology (preferably Salesforce and Live Chat)
Self-starter with ability to solve problems independently
Ability to multitask and thrive in a fast paced atmosphere
Knowledge of customer service concepts a plus.
Strong analytical skills with a goal-oriented attitude
Excellent writing skills with a mastery of proper grammar
Alignment to Pivot Marketing's core values of Approachability, Joy, Curiosity, Realness and Integration
Be genuine, honest, friendly and have a great sense of humor

Essential Duties and Responsibilities

Serve as the primary point-of-contact to provide information about various services including higher education programs and/or degrees.
Accurately explain program benefits, costs, and eligibility to prospective students.
Assist in organizing and prioritizing communication for the team both internally and externally with clients
Make an average of 50-60 outbound calls on average per day; send text messages to prospective students/clients; engage in live chat with potential students.
Consistently follow up with students to ensure successful enrollment or sales
Collaborate with other departments and individuals across Pivot Marketing to consistently provide valuable service
Uphold the highest levels of professionalism, with high ethical conduct expected at all times