JOIN THE PIVOT TEAM
Careers at Pivot Marketing
People love working here.
At Pivot Marketing, we’re more than just a higher ed digital marketing agency—we’re a team driven by a shared set of values: curiosity, realness, integration, approachability, and joy. These values shape everything we do, from how we collaborate with our clients to how we support one another as a team. We pride ourselves on being true partners to our clients, acting as an extension of their teams to deliver exceptional, data-driven marketing campaigns that fuel growth and innovation. We’re passionate about maintaining a healthy balance between work and life, ensuring that our team members thrive both professionally and personally. If you’re looking to be part of a collaborative and creative environment where these values guide our every move, Pivot Marketing could be the perfect fit for you.
All of our positions can be remote or hybrid with dedicated workspace available for employees in the Burlington, Vermont and Boston, MA areas. Our benefits are designed to support balance, growth, and well-being. Team members enjoy employer-sponsored healthcare, a 401(k) with employer match, and employer-paid short-term disability and life insurance. We start all new hires with three weeks of combined paid time off plus 14 paid holidays, and offer options for dental, vision, and supplemental insurance.
Don't see a position that fits your skillset? We’re always looking to connect with exceptional professionals in enrollment services and digital marketing, especially those with experience in higher education and a strong commitment to delivering outstanding service. If you’re passionate about our work and believe your skills could make an impact, we’d love to hear from you. Please feel free to send your resume and a brief introduction our way at info@pivotmarketingvt.com. We look forward to hearing from you!
Account Manager
Who We’re Looking For
We’re searching for an Account Manager who is equal parts relationship-builder and project navigator, and who can speak digital performance fluently. You translate metrics into meaning, ask smart diagnostic questions, and turn insights into next steps. You’re organized, proactive, calm under pressure, and you create structure in fast-moving, multi-stakeholder environments. Experience in higher education or agency settings is a strong plus.
Does This Sound Like You?
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People-first communicator who keeps teams aligned and clients confident.
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Fluent in digital metrics (CTR, CPC, CPM, CPL, CPA; inquiry→app→enroll) and can explain them in plain English.
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Planner and problem-solver who makes sense of chaos and creates clarity.
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Insight-to-action oriented: you connect results to recommendations and next tests.
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Agile and adaptable: you can shift gears quickly and guide teams through changes without losing momentum
What You’ll Do (Key Responsibilities)
Client Relationship Management (Performance-Led)
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Serve as day-to-day contact; frame goals in measurable terms and align KPIs with business outcomes.
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Lead crisp, well-paced meetings; present dashboards/findings and translate performance into implications and decisions.
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Proactively surface risks/tradeoffs (spend, creative, audience) and escalate early with data-backed options.
Project & Process Management
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Own timelines, deliverables, scope, and hours against SOW; keeping burn and pacing visible.
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Coordinate paid media, creative/content, web, and analytics to hit milestones and close the loop between data and delivery.
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Maintain agendas/recaps that highlight KPIs, what changed, why it matters, and what we’ll do next.
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Bring superb organizational skills to keep complex projects on track and stakeholders aligned.
Briefs, Plans & Quality Control (Measurement Mindset)
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Write clear briefs that include objectives, audience hypotheses, success metrics, and measurement plans.
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QA key deliverables (ad copy, landers, tracking use-cases, reporting inputs) for consistency with goals and metrics definitions.
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Sanity-check UTM/naming conventions and ensure what’s launched can be reported on; request fixes from the right owners.
Performance Storytelling & Enablement
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Partner with strategists to interpret results; build client-ready decks that connect metrics to narrative and action.
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Maintain a simple KPI glossary for each client; align on definitions and thresholds for “good/needs work.”
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Capture learnings (audience, creative, offer, funnel step) and convert them into tests and roadmaps.
Requirements
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5–7+ years in account management, project management, or client services—higher ed or agency experience highly preferred.
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A positive attitude that leaves clients feeling heard and respected with every interaction.
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Metric fluency: comfortable with CTR, CPC, CPM, CPL, CPA, ROAS basics; can map performance to enrollment KPIs (inquiry, app, admit, deposit/enroll).
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Strong deck-building and meeting facilitation skills; confident presenting performance and recommendations to stakeholders.
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Excellent organization, prioritization, and follow-through; innate sense of urgency.
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Familiarity with common tools (Google Workspace, GA4/Looker-style dashboards, task managers); strong spreadsheet comfort (filters, pivots, lookups).
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Collaborative, solutions-oriented approach; able to translate between business goals and channel tactics.
Good-to-Haves
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Exposure to higher-ed CRMs/admissions ecosystems (e.g., Slate, Salesforce) and funnel reporting.
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Experience with creative briefing, landing page optimization, or light UX collaboration.
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Understanding of media testing frameworks and how to communicate results to non-marketers.
How We Work
We value autonomy with accountability. We flex schedules to support life outside of work while staying responsive to client needs. We show up for each other—and for results.
Location & Workstyle
Hybrid/remote friendly within the U.S. (core collaboration hours in Eastern Time). Periodic travel for team and client meetings may be required.
Anticipated Salary Range & Benefits
At Pivot Marketing, we believe great work starts with taking care of our people. The anticipated salary range for this role is $62,000–$82,000, based on relevant experience in similar roles and within higher education. The final offer will be commensurate with the candidate’s unique skills, qualifications, and experience.
Our benefits are designed to support balance, growth, and well-being. Team members enjoy employer-sponsored healthcare, a 401(k) with employer match, and employer-paid short-term disability and life insurance. We start all new hires with three weeks of combined paid time off plus 14 paid holidays, and offer options for dental, vision, and supplemental insurance.
Interested in Applying?
Please submit your resume and a brief cover letter to info@pivotmarketingvt.com. In your cover letter, choose one of Pivot’s core values—curiosity, realness, integration, approachability, or joy—and tell us what it means to you in your work.
Digital Marketing Associate
Who We’re Looking For
Pivot Marketing is looking for a digital marketing rockstar-in-the-making. As a Digital Marketing Associate, you’ll work closely with the Pivot Media team to leverage digital marketing best practices across clients and across digital channels, including, but not limited to, paid search, paid social, search engine optimization, email marketing, website optimizations and more. You’ll also have a hand in helping to grow Pivot Marketing through social media management, blog writing, and website management.
Does This Sound Like You?
Our ideal candidate is passionate, dynamic and eager. We need someone who is versatile enough to see the big picture, but is also eager to dive headfirst into the details with us. Our dream Digital Marketing Associate will have a solid understanding of digital marketing strategies and a familiarity with digital platforms, but is also willing to learn. As a Digital Marketing Associate, your primary responsibility will be to develop and execute on digital marketing campaigns across various platforms, including Facebook/Meta, Google Ads, LinkedIn, Snapchat, and TikTok. You will analyze campaign performance metrics, drawing actionable insights to optimize ad performance and maximize ROI. Conducting thorough keyword research for both paid search campaigns and SEO initiatives will be essential to drive targeted traffic and improve search rankings. Additionally, you will participate in SEO audits, providing valuable insights and recommendations to clients for enhanced search visibility. Building and refining audience segments within paid social platforms will be crucial to enhancing targeting and reach, while crafting compelling ad messaging for paid search and social campaigns will be necessary to resonate with target audiences and drive engagement. Leveraging data to measure the impact of various ad creative formats and messaging strategies, along with utilizing Google Analytics (GA4) to track and analyze website traffic and user behavior, will be key components of your role. Perhaps most importantly, we are looking for someone who is intrinsically motivated, has a strong work ethic, and is able to demonstrate an ability to manage priorities and meet deadlines.
What You’ll Do (Key Responsibilities)
You’re a data-driven digital marketer who loves diving into analytics, optimizing campaigns, and finding creative solutions to complex challenges. You’re well-versed in Meta and Google Ads, and if you have experience with platforms like Snapchat, Spotify, TikTok, and Amazon DSP, that’s even better. You’re someone who values curiosity, realness, and joy in your work, and you’re eager to bring a collaborative, client-focused approach to everything you do. We’re looking for someone who’s not only skilled in managing campaigns but also thrives in an environment that values human connection and integrity.
Requirements
- 1-3 years of relevant work experience, courses or internships
- Bachelor’s degree (ideally in marketing, communication or business)
- Highly organized and extremely detail oriented
- Desire to learn the ins and outs of digital marketing platforms including:
- Google Ads
- Google Analytics (GA4)
- Meta Ads Manager
- LinkedIn Advertising
- Ability to think analytically and come up with “out of the box” solutions
- Strong analytical skills with a goal-oriented attitude
- Willingness to learn
- Stay current with emerging and changing digital marketing trends
- Alignment to Pivot Marketing's core values of Approachability, Joy, Curiosity, Realness and Integration
- Be genuine, honest, friendly and have a great sense of humor
How We Work
We value autonomy with accountability. We flex schedules to support life outside of work while staying responsive to client needs. We show up for each other—and for results.
Location & Workstyle
Hybrid/remote friendly within the U.S. (core collaboration hours in Eastern Time). Periodic travel for team and client meetings may be required.
Anticipated Salary Range & Benefits
At Pivot Marketing, we believe great work starts with taking care of our people. The anticipated salary range for this role is $45,000–$55,000, based on relevant experience in similar roles and within digital marketing platforms. The final offer will be commensurate with the candidate’s unique skills, qualifications, and experience.
Our benefits are designed to support balance, growth, and well-being. Team members enjoy employer-sponsored healthcare, a 401(k) with employer match, and employer-paid short-term disability and life insurance. We start all new hires with three weeks of combined paid time off plus 14 paid holidays, and offer options for dental, vision, and supplemental insurance.
Interested in Applying?
Please submit your resume and a brief cover letter to info@pivotmarketingvt.com. In your cover letter, choose one of Pivot’s core values—curiosity, realness, integration, approachability, or joy—and tell us what it means to you in your work.
