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TRENDING TOPICS AND PROFESSIONAL LOVE STORIES
Pivot Points Blog
We care deeply about alot of things - education, digital marketing, enrollment, admissions, customer experience, our team at Pivot Marketing and our clients. We'll post about our successes, failures, lessons, and experiments here and hope that you'll read along.


Celebrating National Family Health & Fitness Day at Pivot Marketing
At Pivot Marketing, we know that the best ideas don’t always happen in front of a screen. They come when we take a step back, on a trail,...
Katie Moino
3 min read


Live Chat, Real Results: How Real-Time Authentic Engagement Boosts Student Conversions (and How AI Can Support)
In today’s digital-first world, prospective students are researching colleges the same way they buy everything else; online, on their...
Katie Moino
3 min read


The Customer Service Imperative: How Higher Ed Must Transform Marketing for Gen Alpha
As Generation Alpha approaches college age, institutions face a stark reality: transform their customer service approach or risk irrelevance
Becky Colley
2 min read


Pivot Marketing’s 4 Essential Work from Home Tips and Tricks
We asked our team: How do you stay productive working from home? The rise of remote work has allowed people to maintain greater work life...
Katie Moino
4 min read


Why Can’t I See My Ads on Google?
Pulling Back the Veil on Higher Ed Digital Marketing to Understand What’s Really Happening Behind the Scenes “I searched for our new...
Rebecca Corneau
4 min read


Pivot Marketing is Practicing Work-Life Integration This Summer
At Pivot Marketing, we don’t just talk about work-life integration, we live it. This summer, our Burlington, VT office team and our...
Katie Moino
4 min read


Unlock the Story Behind Your Enrollment Funnel Data
Funnel insights can reveal conversion blockers, reengage prospective students, and drive results. If you work in higher education...
Molly Donovan
3 min read


How to Optimize for AI: 4 Tips for Higher Ed Marketers
SEO isn’t just for Google anymore— make your content AI-ready.
Katie Moino & Ant Hylton
5 min read


Bridging the Data Gap in Higher Ed
Your Pathway to Becoming a Data-Informed Institution At Pivot Marketing, we’re always looking for new ways to support our clients more...
Rebecca Corneau
4 min read


Pivot Marketing Named Top Enrollment Marketing Services Provider for 2025
We’re excited to share some big news—Education Insider has named Pivot Marketing the Top Enrollment Marketing Services agency for 2025!...
Rebecca Corneau
1 min read


Pivot Marketing Named Slate Preferred Partner
We’re proud to announce that Pivot Marketing is now an official Slate Preferred Partner ! This recognition from Technolutions highlights...
Shared Access
2 min read


Navigating Change: 4 Critical Strategies for Higher Ed Leaders in a New Political Era
Higher education leaders must embrace adaptability and strategic foresight to remain resilient.
Rebecca Corneau
6 min read
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