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Pivot Points Blog

We care deeply about alot of things - education, digital marketing, enrollment, admissions, customer experience, our team at Pivot Marketing and our clients. We'll post about our successes, failures, lessons, and experiments here and hope that you'll read along.

Ideas and Reflections

A Closer Look: What Reddit Reveals About Non-Linear Student Journeys

When we added Reddit to a client’s marketing mix this spring, I expected it to play a modest role, mainly boosting awareness and extending our reach. I’m used to evaluating performance inside Meta Ads Manager and Google Ads, where everything is laid out in neat columns and you can see exactly how many people clicked a link or submitted a form on the client’s website. After launching Reddit, it became clear that if the channel was influencing performance for our client’s progr

Anna Sand

4 min read

What Run Club Taught Me About Student Recruitment (That Data Never Could)

You've heard it countless times: the prospective student journey isn't linear. And yet, we keep trying to map it like it is. Here's the truth: as humans, we don't think in straight lines. When we're making big commitments (like choosing where to invest tens of thousands of dollars in our education), our brains need multiple signals before we feel secure enough to decide. As marketers, we know this intuitively. We've all heard about the rule of seven, that a prospect needs to

Ant Hylton

4 min read

9 Key Takeaways from Pivot’s 2025 Strategy & Development Retreat

This retreat wasn’t just about our internal growth—it was about expanding our capacity to deliver work that feels clearer, more strategic, and more deeply aligned with the results our clients care about most.

Rebecca Corneau

4 min read

A Day in the Life at Pivot Marketing

What does a day at Pivot Marketing really look like? Our Senior Account Manager, Cassie, recently took over our socials to take us through a full day in the Pivot world: meetings, brainstorms, dashboards, and even an afternoon walk by Lake Champlain. Inspired by that peek behind the curtain, here’s a closer look at what life at Pivot feels like. Morning: Coffee, Kids, and a Walk with the Pup! Cassie’s day begins with the essentials: a strong cup of coffee, a morning walk with