About Becky
Primary Skills
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SYSTEMS THINKING
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MARKETING STRATEGY
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USER JOURNEY DESIGN
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USER RESEARCH
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BRAND DEVELOPMENT
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GRAPHIC DESIGN
Becky Colley
VP of Brand Strategy
PAST WORK EXPERIENCE
PRINCIPAL CONSULTANT | Colley Strategy
October 2007 - Present
Strategize and optimize user-centered marketing and customer journey solutions for a variety of diverse and innovative clients using journey mapping, brand strategy, user research, and creative strategy.
DIRECTOR OF MARKETING & UX | Champlain College Online
October 2018 - April 2022
Led a talented creative team of content writers, automation specialists, digital strategists, data analysts and external vendors to recruit and retain adult students at Champlain College Online while ensuring users have meaningful and fulfilling experiences with our brand at every stage of their journey.
Favorites
DESIGN MANAGER | Donovan/Green Strategic Communications
January 2017 - October 2018
Oversaw C-Suite communication materials for a large pharmaceutical client. Led major rebrand and development of creative assets including brand style guides, complex infographics, drug packaging, promotional products, website and video graphics, and trade show booths.
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LIVE MUSIC
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WALKS IN THE WOODS
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COOKING FOOD FOR THOSE I LOVE
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PAINTING
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BONFIRES
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ESPRESSO
COMMUNICATION & DESIGN STRATEGIST | CJ Communications
January 2017 - October 2018
Oversaw design strategy and creative outputs for a variety of innovation business units across healthcare, insurance, and finance. Projects focused on product innovation, go-to-market strategy, and executive communication.
