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About Leslie

leslie lewis headshot_pp (1)_edited.jpg

Primary Skills

  • PAID SEARCH STRATEGY

  • SOCIAL MEDIA MARKETING

  • ACCOUNT MANAGEMENT

  • MENTORING & TEAM BUILDING

  • CLIENT RELATIONSHIPS

Leslie Lewis
Digital Marketing Director

leslie@pivotmarketingvt.com

PAST WORK EXPERIENCE

PAID MEDIA SPECIALIST | MindMax

December 2019 - August 2023

Developed and executed strategic direction of higher education lead generation campaigns. Key responsibilities included: daily account management of Google, Microsoft Ads, Meta, LinkedIN and other platforms, analytic insights and reporting; and client engagement.

PAID SEARCH MANAGER | Paragon Digital

November 2017 - December 2019

Developed and executed strategic direction of lead gen, e-commerce, and brand awareness campaigns. Key responsibilities included: daily account management of Google, Microsoft Ads, Meta, LinkedIn and other platforms; analytic insights and reporting; client engagement; and leading a team of PPC specialists.

Favorites

DIRECTOR OF PAID SEARCH | @Website Publicity

January 2012 - November 2017

Directed ongoing development of new paid marketing services and strategic direction of 30+ e-commerce, lead generation, and brand awareness clients. Led and nurtured high-performing team of search marketers with mentoring, performance monitoring, and feedback. Key responsibilities included: Campaign account management in Google, Microsoft Ads, Meta, LinkedIn and other platforms; data insights and reporting; on-site and virtual client meetings; sales calls; developing and negotiating contracts; evaluating and setting agency fees; supervising HR and administration personnel.

  • GOLFING WITH THE LADIES

  • MY HUSBAND'S COOKING

  • LAUGHING WITH MY BROTHER & SISTER

  • PORCH ROCKING & COCKTAILS

  • DITCHING CHORES FOR A GOOD BOOK

  • BEACH VACATIONS

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