ON-CAMPUS UNDERGRADUATE
University of New England Online
UNE partners with Pivot to move fast, scale intelligently, and grow enrollment across a broad undergraduate portfolio. The challenge wasn't launching a single campaign—it was building a coordinated recruitment engine that performs across many programs, audiences, and funnel stages at once, without losing performance at the individual program level.
The Approach
Pivot operates as both strategist and operator, getting digital UNE campaigns into market quickly and then refining relentlessly. That meant standing up conversion-optimized landing pages integrated with Slate, activating paid media across Meta, Google Search, Google Display, and Snapchat, and layering in full-funnel retargeting tied to lookalike audiences, site traffic, campus visits, and deposits. Every tactic is designed to reinforce the others, reducing friction from first click to submitted application.
Throughout, Pivot stays close to UNE's enrollment and marketing teams—monitoring performance, advising on adjustments, and optimizing in real time. That feedback loop delivers portfolio-wide visibility while preserving room for program-level nuance.
+43%
Increased Application Submissions YOY
Application submissions increased 43% year over year, resulting in 2,380 additional applications. Strategic digital campaigns and conversion-focused experiences helped drive growth across the undergraduate portfolio.
5 Programs
Delivered Significant Growth
Top-performing programs saw application increases ranging from 43% to 107% year over year, led by Political Science (+107%) and Neuroscience (+97%).
6.8% CTR
Conversion Rates Surpassed Benchmarks
Custom landing pages optimized for prospective students consistently outperformed industry benchmarks and converted traffic into qualified inquiries.