DIGITAL MARKETING
Driving Awareness, Engagement, and Action Across Every Channel
At Pivot Marketing, we build digital strategies that do more than show up—we make sure they resonate. From targeted advertising to organic content and performance analytics, we help institutions reach the right people with the right message at the right time.
With decades of experience in higher ed marketing, our team knows how to adapt in a fast-changing digital landscape. We don’t just follow trends—we translate them into results through data-backed decisions and student-centered creative.
Whether you're launching a new program, refreshing your brand, or optimizing your channel mix, think of us as your digital growth partner—ready to extend your in-house team and deliver the impact you need.
Digital Advertising & Management
Smart campaigns start with strategy. We design and manage digital advertising across Google, Meta, LinkedIn, Reddit, Spotify, and more—delivering targeted messaging that drives action. From top-of-funnel awareness to lead conversion throughout the funnel, we optimize every touchpoint to meet your goals and maximize your budget.
SEO Strategy & Management
Visibility doesn’t happen by accident. We combine technical know-how with content expertise to improve your search rankings and bring the right audience to your site. Whether you need foundational improvements or ongoing SEO support, we build a strategy that works—and evolves—with your goals.
Dashboards & Reporting
Your data should work for you. Pivot360 is your custom dashboards that provide clear, actionable reporting to help you track performance, identify trends, and make confident decisions. Whether you need campaign insights or full-funnel attribution, we bring clarity to the numbers that matter most.
Content Strategy
Strong content builds trust. We help you define your voice, prioritize your messages, and deliver value at every stage of the user journey. From blog calendars and landing pages to campaign messaging and brand storytelling, we develop content that connects and converts.
Email Marketing
Email is still one of the most powerful tools in your marketing toolbox—when done right. We craft audience-first strategies, design automations, and write copy that gets opened and acted on. Whether you’re nurturing leads or supporting enrollment, we keep your messages timely, relevant, and aligned with your goals.
Website Design & Development
Your website is your digital front door. We create sites that are intuitive, mobile-friendly, and built with the user in mind. From full redesigns to landing page creation, we focus on structure, accessibility, and storytelling—so visitors can find what they need and take the next step with confidence.
WE KNOW STUFF
Technology Expertise
