CASE STUDIES
Our most successful partnerships drive results, are grounded in transparent collaboration, and generally make us feel good.
Explore our higher education case studies to see how we've helped institutions achieve their enrollment, marketing, and strategic goals. Each case study highlights our tailored initiatives, data-driven strategies, and the measurable success we've achieved in partnership with our clients. Discover how our expertise has made a lasting impact across the higher ed landscape.
ONLINE GRADUATE & CONTINUING EDUCATION
University of New England
What began as a partnership focused on online enrollment has evolved into one of UNE's most impactful growth initiatives. Pivot helped define the institution's digital enrollment strategy, modernize the prospective student experience, and connect marketing, technology, and enrollment operations around shared goals. Through data-driven campaigns, conversion-focused landing pages, CRM enhancements, and continuous optimization, UNE Online achieved record-breaking lead generation, application growth, and enrollment results while creating a scalable foundation for future expansion.
Building on the success of UNE Online, Pivot expanded its partnership to support undergraduate and on-campus graduate recruitment. Today, Pivot serves as an extension of UNE's enrollment and marketing teams, helping launch and optimize campaigns across a diverse portfolio of programs. Through strategic media planning, conversion-focused experiences, and full-funnel enrollment marketing, UNE has achieved significant growth in applications while gaining the agility and insight needed to scale recruitment efforts across the institution.
ONLINE, GRADUATE
Dartmouth College
Upon partnering with Dartmouth College, Pivot Marketing became more than a media agency—we became a strategic advisor focused on connecting marketing performance to enrollment outcomes. Together, we aligned awareness, consideration, and application strategies around a shared view of performance, enabling leadership, enrollment, and marketing teams to make more informed decisions. Through integrated reporting, data-driven optimization, and a full-funnel approach to recruitment, Dartmouth achieved a 27% increase in domestic applications while gaining greater visibility into how marketing investments influenced enrollment results. The partnership continues to support sustainable growth through ongoing strategy, testing, and continuous optimization.
UNDERGRADUATE, GRADUATE & ONLINE
Vermont State University
Pivot Marketing partners with Vermont State University to drive enrollment growth across undergraduate, graduate, and online programs. Through market research, digital marketing, Slate CRM strategy, enrollment communications, reporting, and custom Pivot360° dashboards, we help VTSU connect marketing, enrollment, and leadership around a shared view of performance. This full-funnel approach has led to substantial growth in applications, admits, deposits, and enrollment while enabling faster, more informed decision-making.
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UNDERGRADUATE ONLINE & HYBRID
Urban College of Boston
Following a comprehensive full-funnel analysis for Urban College of Boston, Pivot pinpointed the most promising opportunity areas with the highest potential return on investment and minimal barriers to student entry. Adopting a holistic approach, Pivot enhanced every stage of the prospective student journey, from redesigning the website to launching paid search and social campaigns, as well as integrating a CRM for enrollment outreach. This strategy exceeded expectations, generating record-breaking leads, applications, and enrollments.
UNDERGRADUATE
Champlain College
Facing increasing competition in undergraduate on-campus enrollment, Champlain College sought a partner to enhance its digital campaign strategies. After struggling with unfulfilled enrollment goals and inefficient campaigns, Champlain partnered with Pivot Marketing. Through comprehensive SEO audits, restructuring paid search efforts, and optimizing paid social targeting, we helped Champlain achieve significant improvements in web traffic and lead generation. These efforts resulted in notable success across various programs, effectively addressing the college’s unique needs and enrollment marketing goals.
