ONLINE, UNDERGRADUATE, GRADUATE
University of New England Online
Upon partnering, Pivot Marketing defined UNE's marketing strategy and pinpointed the most promising opportunities for enrollment growth through smart digital strategies, targeted campaigns, technology enhancements, operational excellence, and enrollment support initiatives. By refining every step of the prospective student journey, we achieved exceptional outcomes, including record-breaking lead generation, applications, and enrollments. This collaboration has significantly boosted their revenue, optimized operational costs, and exceeded enrollment goals.
CASE STUDIES
Our most successful partnerships drive results, are grounded in transparent collaboration, and generally make us feel good.
Explore our higher education case studies to see how we've helped institutions achieve their enrollment, marketing, and strategic goals. Each case study highlights our tailored initiatives, data-driven strategies, and the measurable success we've achieved in partnership with our clients. Discover how our expertise has made a lasting impact across the higher ed landscape.
UNDERGRADUATE ONLINE & HYBRID
Urban College of Boston
Following a comprehensive full-funnel analysis for Urban College of Boston, Pivot pinpointed the most promising opportunity areas with the highest potential return on investment and minimal barriers to student entry. Adopting a holistic approach, Pivot enhanced every stage of the prospective student journey, from redesigning the website to launching paid search and social campaigns, as well as integrating a CRM for enrollment outreach. This strategy exceeded expectations, generating record-breaking leads, applications, and enrollments.
UNDERGRADUATE
Champlain College
Facing increasing competition in undergraduate on-campus enrollment, Champlain College sought a partner to enhance its digital campaign strategies. After struggling with unfulfilled enrollment goals and inefficient campaigns, Champlain partnered with Pivot Marketing. Through comprehensive SEO audits, restructuring paid search efforts, and optimizing paid social targeting, we helped Champlain achieve significant improvements in web traffic and lead generation. These efforts resulted in notable success across various programs, effectively addressing the college’s unique needs and enrollment marketing goals.
UNDERGRADUATE
Vermont State University
Pivot Marketing collaborated closely with Vermont State University (VTSU) to enhance its digital marketing efforts as the institution transitioned into a unified entity with a unique brand. Our team introduced a comprehensive strategy that prioritized lead generation, SEO improvements, and bespoke CRM solutions tailored to VTSU’s evolving requirements. Working in alignment with VTSU’s leadership and prioritizing audience insights centered on the student experience, we crafted campaigns that reflected the university’s identity while effectively reaching prospective students. This ongoing partnership has contributed to significant gains in application rates and engagement, advancing VTSU’s enrollment and growth goals.
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