GET TO KNOW US
About Pivot Marketing
Pivot Marketing is your trusted partner in innovative digital marketing solutions for higher education in Burlington, VT. Our team, rich with higher education experience, is dedicated to helping colleges and universities elevate their reputations, engage prospective students, and drive enrollment growth. At Pivot Marketing, we combine creativity, data-driven insights, and personalized service to achieve your institution's goals. Join us, and let's pivot your institution toward a brighter, more successful future.
Rebecca Corneau
Founding Partner
Becca founded Pivot Marketing in March 2019 to deliver smart, thoughtful digital strategies while achieving a better balance between work and family life. A data analyst at heart, she combines her passion for marketing with analytical insights to help clients reach their goals with creativity and purpose. She excels at finding unique ways to engage audiences and loves using data to inform ideas and refine strategies. When she isn’t diving into marketing data, she’s driving to soccer and hockey games with her two kids and is always on the hunt for late-night dancing spots.
14 Years Higher Ed Experience
Angela Corby
Partner
Angela joined Becca in 2020 and quickly boosted Pivot’s offerings with the Enrollment Support Services team. She works closely with institutional leaders to spot gaps in enrollment funnels and develop scalable improvements. By linking digital marketing strategies to enrollment goals, Ange is all about optimizing conversions. When she’s not crunching data, you’ll find her laughing and soaking in live music with friends and family—especially if it’s outdoors with a great vibe.
22 Years Education Experience
Molly Donovan
VP of Digital Marketing
Molly brings expertise in search engine and paid social marketing, with a talent for transforming data into actionable insights that add real value. Known for her approachability, she collaborates closely with clients, making them integral to the decision-making process. Passionate about understanding the full customer journey in higher education, Molly creates strategies that drive enrollment and optimize every stage for lasting success. She’s always eager to explore new platforms and solutions, keeping her approach fresh and impactful. Outside of work, Molly enjoys flower farming with her family.
8 Years Higher Ed Experience
Becky Colley
VP of Brand Strategy
Becky brings a deep commitment to user-centered strategies, specializing in brand marketing, market research, and customer experience. With a foundation in higher education leadership, she has extensive experience in marketing and enrollment, making her adept at understanding and meeting the needs of diverse audiences. A storyteller at heart and a skilled graphic designer, she blends UX/UI expertise with user-first thinking to craft impactful, engaging brand experiences. Outside of work, Becky enjoys live music with her family and spontaneous outdoor adventures.
12 Years Higher Ed Experience
Laura Camy
Enrollment Support & Communications Manager
Laura leads communication with clients to ensure transparency, alignment, and support throughout projects. She oversees the Enrollment Support team, driving productivity in outreach strategies. By analyzing performance data, Laura identifies improvements and implements best practices to exceed client goals. Outside of work, Laura enjoys mystery novels, professional development, and learning about diversity and equity. She's also always seeking the best shrimp tacos, often with her two kids and pug.
Cassie Gendron
Digital Marketing Lead & Senior Account Manager
As the main point of contact for many of our clients, Cassie coordinates all projects from start to finish and collaborates with team members from all departments to build project teams for client success. She enjoys learning about client goals and finding the best ways to support them - and always does it with a smile and an infectious laugh. When she’s not chatting with clients, Cassie creates balloon arches and celebrations for her two little girls, staying true to her motto: “celebrate everything."
Sonja Guskea
Operations Manager
Sonja is an integral part of our team, leading Operational HR functions. Her day-to-day includes bookkeeping, accounts payable/receivable, and managing systems strategy and client administration. She excels in project management support and oversees our BTV office operations. Sonja loves strategizing and drafting proposals, where her creativity and attention to detail shine. Outside of work, she’s a dedicated dog mom to Samson and a gemstone jewelry designer.
Amber Nolan
Enrollment Support Specialist
Amber excels at connecting with students in genuine and supportive ways. With her extensive background in higher education, she guides students through their journey by focusing on active listening and providing authentic support. She has over 15 years of experience working with students and helping them pursue education at various colleges. Amber's approach makes the process feel more like mentorship than a sales experience, ensuring students feel valued and understood throughout their path.
Kim Farwell
Kim brings a strategic approach to enrollment support, focusing on operational efficiency and processes. With a keen eye for content that aligns with institutional goals, she supports communication efforts that connect students with the resources they need to thrive. She loves to change up her scenery. Not sure how to dive into a new platform? She will figure it out - from an oyster shop on the ocean - and she is always up for an adventure with her family in tow.
Communications Support Specialist
Ali Winchell
Ali supports our Digital team by developing websites, maintaining dashboards, and managing conversion tracking. She enjoys diving into code to tackle any web challenges. When she’s not immersed in websites, Ali is likely reading a fantasy or horror novel. An avid reader, she owns over 250 books! (Fun fact: 250 is just a quarter of what’s often considered a true home library—and yes, Ali plans to reach that milestone!)
Web Associate
Ant Hylton
Ant plays a vital role in our digital marketing by writing ad copy across platforms, analyzing performance metrics, and using insights to guide strategy. He also monitors paid media budgets to keep campaigns cost-effective. Ant is passionate about A/B testing to identify variables that drive top performance. In his free time, he's taken up distance running, enjoying the challenge to his mental and physical limits.
Digital Marketing Associate
Molly Tuthill
Molly, the primary contact for Pivot’s top clients, takes pride in building strong relationships that ensure smooth collaboration. She manages high-priority projects from start to finish, excelling as a taskmaster who ensures every detail is handled. Her favorite part? Keeping clients happy and exceeding their goals. When off the clock, Molly enjoys practicing yoga or diving into her latest home project.
Senior Account Manager
Anna Sand
Anna plays a key role in our digital marketing efforts, creating digital ads, optimizing campaigns, and contributing to SEO audits. She loves conducting SEO research. In her free time, Anna can be found hiking the Green Mountains of Vermont. In 2022, she even solo thru-hiked the 273-mile Vermont Long Trail from the Massachusetts border to Canada.
Digital Marketing Associate
Kiersten Warendorf
Kiersten brings unmatched expertise in data analysis, transforming complex numbers into clear, actionable insights. She evaluates the entire funnel to pinpoint areas for improvement, seamlessly integrates multiple data sources, and builds custom dashboards with a keen focus on the end user, ensuring the data truly drives results. She enjoys traveling with her family and enjoying a good round of golf when she can.
Senior Data Analyst
HOW WE WORK
Pivot Core Values
Realness
Showing up as our true selves and encouraging clients to do the same.
Integration
Fitting work into what matters most in our lives.
Approachability
Approaching everyone - especially our clients and team - with compassion.
Joy
Finding the light in others and in our work.
Curiosity
Diving into the unknown to make great work happen.
Amy Meloche
Director of CRM & Technology
Amy combines deep expertise in Salesforce and CRM integrations with a strong systems-thinking approach and analytical skills. She excels at asking the right questions, ensuring that the technical aspects of projects align with client needs. By bringing a human touch to her technology-driven role, Amy makes complex data and systems work seamlessly for teams, enhancing efficiency and creating value for clients.
Katie Moino
Lead Enrollment & Content Associate
Katie is a vital part of our Enrollment Support and Creative teams. She provides program and admissions information to prospective and current students through live chat and phone, while also creating email, website, social media, and blog content. Katie loves crafting fun, engaging content that connects with students. Fun fact: Katie is an aspiring poet who has even received an Honorable Mention for her work.
Wendy Healy
Human Resources & Operations Support
Wendy is a dedicated member of our operations and HR team, focused on optimizing employee benefits, streamlining recruitment, and fostering a positive, growth-oriented workplace culture. She provides coaching, organizes team-building initiatives, and manages key HR functions. Outside of work, Wendy enjoys family time with her husband, three daughters, and rescue pets, staying active through running, interval training, and TRX.
Reaksmey Roeung-Meas
Enrollment Operations Associate
Raks is a key member of our Enrollment Support team, providing vital program and admissions information to prospective and current students via live chat and phone. Raks had many years of academic and career advising experience in higher education. She loves discussing academic and career goals with prospective students. A fun fact about Raks: she enjoys waterparks just as much as her family does.