ONLINE UNDERGRADUATE & GRADUATE
New Mexico State University
New Mexico State University Global (NMSU) partners with Pivot to grow enrollment across diverse student audiences while holding a steady budget. The goal wasn't simply more inquiries—it was reaching niche segments with distinct needs, including military-affiliated students and Hispanic communities, through campaigns built specifically for them.
The Approach
NMSU had been relying on broad brand advertising and generic keywords. Pivot rebuilt the program around purpose-driven, program-specific campaigns and a data-driven, full-funnel approach that stretched the same budget further.
Three moves stood out. Supplemental enrollment outreach activities correlated immediately with application activity—NMSU recorded its highest single day of submissions ever on the day they ran. Landing page and mobile optimizations drove a surge in completed applications, producing the strongest January in the university's history. And retargeting focused on high-intent prospects, guiding them through to application.
Emerging tactics played a role too, including LinkedIn Conversation Ads to reach audiences other channels missed.
Problems we help solve
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Driving growth in highly targeted, niche student segments
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Moving from generic brand campaigns to program-specific marketing
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Increasing inquiries and applications without increasing budget
+90%
Increase in Inquiries
Inquiry volume increased 90% year over year while maintaining a flat marketing budget.
#1
Highest Single-Day Application Volume
The university recorded the largest number of applications ever submitted in a single day.
Set Record
Record Application Volume
January became the highest-performing application month in university history.