UNDERGRADUATE ON-CAMPUS
Champlain College
Facing increasing competition in undergraduate on-campus enrollment and limited internal marketing resources, Champlain College sought a partner to enhance its digital campaign strategies. After struggling with unmet enrollment goals and inefficient campaigns, Champlain partnered with Pivot Marketing. Through comprehensive SEO audits, restructuring paid search efforts, and optimizing paid social targeting, we helped Champlain achieve significant improvements in web traffic and lead generation. These efforts resulted in notable success across various programs, effectively addressing the college’s unique needs and enrollment marketing goals.
With limitations in certain paid channels to reach the under 18 audiences, Pivot leveraged new channels and more influencer audiences to reach high quality audiences.
Enhanced Targeting to Qualified Audiences
Targeted
Targeted, data-driven ad adjustments significantly reduced Champlain’s cost per inquiry, increasing campaign efficiency.
61% Improvement in Cost per Inquiry
61% Saved
33% Increase in Click-Through Rate (CTR)
Enhanced creative messaging and channel-specific strategies resulted in a 33% year-over-year boost in CTR across paid campaigns.
+33% CTR
Campaigns aimed at women in tech and college counselors performed particularly well, demonstrating the value of targeting specific audiences within higher ed.
38% Increase in Engagement with New Audience Segments
+38%
60% Growth in Paid Traffic Users
Paid ads reached 60% more users in FY24, accounting for 11% of all website sessions, and 48% of clicks on the “Apply” buttons. Pivot’s strategic ad placement and optimization efforts showcased above-average engagement and conversion metrics, highlighting a strong return on investment and effective audience targeting.
+60% Traffic
Pivot executed a rapid action plan to contact 3,000 students and "cold leads" within a brief timeframe, resulting in additional student connections and applications. Among those reached, nearly one in five were interested in exploring Champlain further.
Rapid Outreach, Real Results.
1 in 5
Pivot Marketing has been an invaluable partner in advancing Champlain College’s digital marketing and enrollment efforts. Their expertise in ad management, data-driven experimentation, and robust reporting has allowed us to continuously refine our approach and drive measurable growth. From evaluating our entire enrollment funnel to providing targeted enrollment services and support, Pivot’s work has enhanced every step of our student outreach process. They bring a strategic mindset and detailed execution to our campaigns, making a significant impact on our ability to engage and support prospective students effectively. With Pivot, we’re always pushing forward, adapting, and optimizing to meet our enrollment goals.
Director of Marketing