ONLINE, UNDERGRADUATE, GRADUATE
University of New England Online
When UNE partnered with Pivot Marketing, we crafted a thorough marketing strategy that leveraged technology, operational excellence, and lead nurturing to drive enrollment growth. Acting as their dedicated marketing team and support enrollment team, we transformed their admissions process into a highly efficient enrollment operation. Our optimization of each phase of the prospective student journey resulted in exceptional outcomes, such as record-breaking lead generation, applications, and enrollments. This successful collaboration not only significantly boosted their revenue but also expanded our role into additional divisions within the institution.
With efficient paid search and social strategies, we were able to maximize return on UNE's marketing investment with low cost per leads.
Reduced Cost Per Lead
Lower CPL
Record Number of New Applications Submitted
Strategic outreach and application nurturing boosted total applications, with deposits nearly doubling across some key programs.
↑ 2x Apps
4.78%
Average Conversion Rates Surpassed Benchmarks
There was a 4.78% average conversion rate. With campaign and landing page optimizations, conversion rates consistently outperformed the higher ed industry average of 2.6%.
Increased Organic Website Sessions
Web and SEO optimizations drove a 70% lift in organic traffic year-over-year, allowing for greater awareness and visibility for UNE's online graduate and continuing education programs.
70% Lift
Salesforce
Our tech team designed and implemented customized Salesforce workflows and automation to enhance efficiency for the UNE Online Admissions team. These improvements streamlined application collection, outreach efforts and contributed to higher conversion rates.
Supported and Implemented Automation
Our digital marketing strategies in lead generation paired with our nurture services drove significant course enrollment and revenue gains, ultimately leading to a 17% or 1200+ additional course registrations over prior year after one year of partnership.
Increased Course Enrollments YOY
+17%
"Working with Pivot Marketing has been transformative for our institution. Their digital marketing expertise and tailored strategies have driven remarkable results across our diverse portfolio of health science programs. Their superior admissions and enrollment support—spanning live chat, email nurturing, and strategic communications—ensures prospective students feel informed and supported at every stage. Pivot has become an integral, fully integrated extension of our team, handling everything from strategy to execution as if they were our in-house marketing team. They’ve also enhanced our CRM use and reporting, providing invaluable insights that keep us agile and data-driven. After driving such outstanding results for our online division, their impact is now expanding to support the entire institution. We couldn’t ask for a better partner!"
Beth Taylor-Nolan
Dean, Online Programs