UNDERGRADUATE ONLINE
Urban College of Boston
Following a comprehensive full-funnel analysis for Urban College of Boston, Pivot pinpointed the most promising opportunity areas with the highest potential return on investment and minimal barriers to student entry. Adopting a holistic approach, Pivot enhanced every stage of the prospective student journey, from redesigning the website to launching paid search and social campaigns, as well as integrating a CRM for enrollment outreach. This strategy exceeded expectations, generating record-breaking leads, applications, and enrollments.
By targeting qualified traffic and expanding brand awareness in key markets, we were able to substantially reduce the cost per lead and application across programs.
Reduced Cost Per Lead and Application Rates
Lower CPL
Surpassed the Industry Standard for Conversion Rates
By implementing lead generation and conversion rate optimization tactics, our average conversion rates is 17%, above industry standard.
17% Above
By changing the structure of program pages, focusing on keyword integration and technical SEO, we significantly increased website traffic.
Increased Website Traffic by 140%
+140%
Moved Enrollment Processes From Analog to Digital
Upon partnering with UCB, we moved antiquated enrollment processes into the modern era and tripled enrollments in our first year of partnership.
A New Era
We stood up Hubspot, managed technical integrations, developed communication strategies and trained admissions staff in the platform.
Implemented Hubspot & Trained Staff
Hubspot
Our digital marketing strategies in lead generation paired with our nurture services drove significant enrollment gains, ultimately leading to a 220% increase in our first year.
Increased Student Enrollments by 220%
+220%
"Pivot Marketing has been a game-changer for us, guiding our institution from outdated practices into the modern digital landscape. Their digital marketing expertise and strategic vision have driven incredible enrollment growth across our health science programs. Beyond just delivering results, Pivot has worked alongside our team, providing staff training and implementing essential technology solutions that streamline our admissions and enrollment processes. With their integrated approach and ability to act as a seamless extension of our team, they’ve elevated our CRM usage, refined reporting, and transformed our approach to engaging prospective students. Thanks to Pivot, we’re now better equipped, more efficient, and ready to meet the demands of today’s students."
Kathy, Former VP of Enrollment Management & Marketing